iCQ – Introduction

Simple way to communicate and nothing extra.
New design, free sound and video calls, group chats
and much more!

Secure video calls – All calls are always encrypted — your conversations will stay private.

icq - image001iCQ 005iCQ 004
Images and logos are registered trademarks of Mail.ru Group


Strategy and Business Model

ICQ is a leading instant messaging service provider with a global online communications community. The company’s robust instant messaging software, enhanced communications features and dynamic community are available in 16 languages free of charge at www.ICQ.com.

ICQ, created in 1996 by the Israel-based company, Mirabilis, is now wholly owned by Mail.ru. ICQ and the flower logo are registered trademarks of Mail.ru

ICQ follows a localization strategy and operates through local strategic partnerships (LSP) in Key markets worldwide.  In order to maximize Partner’s user’s engagement the client is branded with Partner’s brand and features partner’s content.

ICQ increases user’s engagement. Our partners promote their own content on ICQ’s inventory and make sure we keep users longer with our partners. They are always connected through a variety communication tools – Web, Desktop and Mobile client.

ICQ offers its partners new means to increase engagement, traffic and revenues, both from premium services and advertising on the new co-branded, localized inventory!

ICQ has a strong history of success in partnerships worldwide including a partnership with ProSiebenSat.1 (Germany), Rambler (Russia), SevenOne (Austria), Centrum and Atlas (CZ republic), and more. ICQ’s main partners worldwide are TV broadcasting and commercial channels that also have web portals; New Media companies; Web portals etc.

 ICQ’s business strategy focuses on supplying users’ needs online. This is done with local strategic partnerships (LSP) in key markets worldwide. Together, ICQ and the local partner create a co-branded, customized product that includes content and news delivered by the partner.

ICQ generic and co-branded communication tools offer advertisers comprehensive advertising platforms, reaching a young and loyal audience.

  • ICQ set of communication tools provide its partners a strong engagement tool.
  • The ICQ offering increases exposure of partners’ content, reach, market penetration, “stickiness” and traffic.
  • The cooperation with ICQ creates new revenue streams from advertising, search, sponsorship and mobile related services.

For more information